January 5, 2017

Super Bowl Week Kicks off with EA SPORTS Bowl in Houston on February 2

Athlete Tournament and Performances from Sam Hunt, The Chainsmokers and More Start the Festivities

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Today Electronic Arts Inc. (NASDAQ:EA) and Nomadic Entertainment Group revealed the first details of the inaugural EA SPORTS Bowl. Taking place at Club Nomadic in Houston on February 2, the event will feature pro athlete tournaments in both EA SPORTS Madden NFL 17 and FIFA 17, showcasing the talents of some of the world's best athletes. After the tournament fans will be treated to musical performances by country music superstar Sam Hunt, Grammy-nominated duo The Chainsmokers and a few other surprises.

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Those interested in attending the event live can purchase floor-level general admission tickets starting this Saturday, January 7, at Ticketmaster.com.

"The EA SPORTS party is always one of the hottest tickets in town during Super Bowl week and this year is one of our best shows ever," said Randy Chase, Senior Marketing Director at EA SPORTS. "This year has an amazing lineup of athletes and musical talent, and Club Nomadic is going to be one of the greatest venues we've ever had. We can't wait to see everyone in Houston."

Club Nomadic, a 62,500 square-foot, multi-level nightclub, will serve as the epicenter of entertainment leading up to professional football's Championship Game. The one-of-a-kind entertainment complex is located in the Sawyers Yard art district off Edwards Street and designed with tiered mezzanines, which will also provide a private and unique white-glove experience for celebrities and VIP ticket holders.

"Today's announcement reinforces the fact that Club Nomadic will be THE spot leading up to Sunday's game," said Jack Murphy, Nomadic Entertainment President. "The EA SPORTS Bowl will kick-off three-nights of unmatched entertainment from the world's most popular artists, making Club Nomadic the hottest ticket and venue in town the week of January 30."

Madden NFL 17 is developed in Orlando, Florida by EA Tiburon and is available now worldwide for Xbox One, Xbox 360, PlayStation®4 and PlayStation®3. FIFA 17 is developed by EA Vancouver and EA Romania and is available now worldwide on Origin™ for PC, Xbox One, PlayStation 4, Xbox 360 and PlayStation 3.

EA Access members receive a 10 percent discount* when they purchase a digital version of the Madden NFL 17 or FIFA 17 on Xbox Live.

All player participation has been facilitated by NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association (NFLPA).

The EA SPORTS™ brand is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. The EA SPORTS studios create connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

* CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. EXCLUDES TITANFALL 2. SEE EA.COM/EAACCESS/TERMS AND EA.COM/EAACCESS FOR DETAILS. AVAILABILITY OF PLAY FIRST AND VAULT TITLES MAY BE LIMITED BY TERRITORY. XBOX LIVE MEMBERSHIP, ACCEPTANCE OF MICROSOFT TERMS OF USE HTTP://WWW.XBOX.COM/LEGAL/LIVETOU AND EA ACCESS TERMS HTTP://WWW.EA.COM/EAACCESS/TERMS, INTERNET CONNECTION AND EA ACCOUNT REQUIRED TO SUBSCRIBE; XBOX LIVE GOLD MEMBERSHIP REQUIRED TO ACCESS CERTAIN VAULT AND PLAY FIRST TITLE ONLINE FEATURES. MUST BE 13+ OR THE MINIMUM AGE DESIGNATED FOR YOUR TERRITORY TO CREATE AN EA ACCOUNT. EA PRIVACY AND COOKIE POLICY AND USER AGREEMENT AVAILABLE AT WWW.EA.COM. EA MAY RETIRE THIS SERVICE AND/OR ONLINE SERVICES ASSOCIATED WITH VAULT TITLES AFTER 30 DAYS' NOTICE POSTED ON WWW.EA.COM/1/SERVICE-UPDATES. AVAILABLE ON THE XBOX GAMES STORE AND ON XBOX.COM. TITLES REQUIRE ACCEPTANCE OF PRODUCT END USER LICENSE AGREEMENT (EULA) TO PLAY. INTERNET CONNECTION, EA ACCOUNT AND ACCEPTANCE OF EA PRIVACY AND COOKIE POLICY AND TERMS OF SERVICE REQUIRED TO ACCESS ONLINE FEATURES. EULAS AND ADDITIONAL DISCLOSURES AVAILABLE AT WWW.EA.COM/LEGAL. AFTER YOUR XBOX LIVE GOLD MEMBER TRIAL OR EA ACCESS SUBSCRIPTION ENDS, YOU WILL NOT HAVE FURTHER ACCESS TO MEMBERSHIP BENEFITS, INCLUDING VAULT TITLES, GAME UPGRADES, OR IN-GAME PURCHASES MADE IN A VAULT TITLE UNLESS YOU SEPARATELY HAVE ACCESS TO THAT VAULT TITLE.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, The Sims, Battlefield, Dragon Age, Plants vs. Zombies and SSX are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, PGA TOUR, UFC and FIFA are the property of their respective owners and used with permission.

Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

About Club Nomadic

Club Nomadic is the ultimate entertainment experience that travels to marquee events and destinations across the United States. With over 20 years of experience, Club Nomadic offers a one-of-a-kind setting with first-in-class hospitality and world-class entertainment. Visit http://clubnomadic.com/ for more information.

Electronic Arts Inc.
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Brad Hilderbrand
Senior Publicist, 407-386-4246
bhilderbrand@ea.com

Source: Electronic Arts Inc.

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