October 29, 2008

EA Announces Three Games for the Android Platform

Tetris, Bejeweled and MONOPOLY Here and Now Edition are First Games to Launch

LOS ANGELES, Oct 29, 2008 (BUSINESS WIRE) -- EA Mobile(TM), a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced the development of two games for the T-Mobile G1 with Google, the first Android(TM)-powered mobile phone. Tetris(R) is available today and Bejeweled(R) and MONOPOLY Here & Now Edition will become available in November. All three games will be available in the United States for purchase and download directly from www.eamobile.com.

"Android is another exciting new platform to offer customers great games with enhancements like touch and tilt capabilities," said Adam Sussman, VP Publishing Americas and Asia for EA Mobile. "Tetris, Bejeweled, and MONOPOLY Here & Now Edition are the first titles we're launching on the platform, with more games in development."

Tetris

The global hit Tetris comes to Android! A touch screen lets you spin, flick and move Minos in three challenging modes. Clear lines and rows as fast as you can to rack up a big score in thrilling 40 Lines mode. Race against the clock to earn points in action packed Ultra mode. See how long you can survive as the Minos rain down faster and faster in Marathon mode. Experience dazzling colors and animations, and entertaining music and sound effects as you complete level after level. Take on the challenge of Tetris.

Bejeweled

Be dazzled by Bejeweled! This exciting Android version of the best gem-swapping puzzle game features touch screen controls that let you line up sparkling diamonds, gleaming sapphires, twinkling rubies and more in both portrait and landscape displays. Play until no more rows or columns of gems are possible in Classic mode. Or players can race against the clock on their mission to fill the progress bar and advance to the next level in Action mode. Dynamic animations and sounds make winning fun on the new platform!

MONOPOLY Here & Now Edition

Build a real estate empire! Play MONOPOLY Here & Now Edition on Android, the world-popular board game -- now updated with a modern twist. Touch the screen to control the game. Buy and sell properties like Waikiki Beach, Fenway Park, and more. Dynamic animated tokens include a hybrid car, a mobile phone, and a labradoodle. Demonstrate your trading savvy as you buy, sell, and put your competitors out of business. Compete to win all the MONOPOLY cash!

For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

About EA Mobile

EA Mobile(TM), a division of EA's Casual Entertainment Label, is the world's leading wireless entertainment publisher with award-winning games such as Tetris(R), Bejeweled(R), The Sims(TM), and Need For Speed(TM). The EA Mobile portfolio also includes casual games based on the company's partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE(in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS(TM) brand, including Madden NFL Football, FIFA Soccer and NASCAR(R). EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone(TM) and iPod(R). For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile, POGO, Need for Speed and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA and NASCAR are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY and YAHTZEE are trademarks of Hasbro and are used with permission. SCRABBLE is a trademark of Hasbro in the United States and Canada and used with permission. iPhone and iPod are registered trademarks of Apple Inc.

SOURCE: Electronic Arts Inc.

Sparkpr for EA Mobile 
Meghan Rathman, 415-321-1867 
meghan@sparkpr.com 
or 
EA Casual Entertainment 
Trudy Muller, 650-628-2926 
tmuller@ea.com

Copyright Business Wire 2008

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