Touchdown! EA SPORTS Active NFL Training Camp Launches Today
Train like the Pros in a real NFL training camp experience right in
your living room
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
SPORTS™, a label of Electronic Arts Inc. (NASDAQ: ERTS), announced
SPORTS Active NFL Training Camp for the Wii™ is available in
retail stores across North America. EA SPORTS Active NFL Training
Camp is a football-based training program that simulates the
football drills and conditioning workouts of an NFL training camp.
Developed in collaboration with NFL strength and conditioning coaches,
users will experience the thrill of competition while challenging
friends and family in authentic NFL football drills. EA SPORTS Active
NFL Training Camp with Total Body Tracking includes a heart
rate monitor and wireless motion tracking that delivers an accurate,
challenging workout with measurable results. Users can also track and
share training results via the EA SPORTS Active online hub.
EA SPORTS NFL Training Camp (Photo: Business Wire)
EA SPORTS Active NFL Training Camp delivers an authentic NFL
experience that is fun and engaging, while providing a challenging
workout. It includes over 70 drills and challenges designed to improve
strength, power and conditioning, as well as reaction skills, agility
and first step quickness - key areas of focus for NFL players. Users can
train in the environment of their favorite team, as they step into their
stadium and train alongside their favorite players.
EA SPORTS Active NFL Training Camp provides a fun, competitive
experience where users can go head-to-head in multi-player mode in NFL
training camp drills such as the QB Window Challenge and Field Goal
Challenge. For further challenge, users can get their game on in the NFL
Combine 60 Day Challenge, a progressive exercise program that provides
total body conditioning. In addition, as part of NFL PLAY 60, the NFL's
commitment to youth health and fitness, kids and families can choose NFL
PLAY 60 drills and exercises, specifically designed for them.
EA SPORTS Active NFL Training Camp joins the EA SPORTS Active
2 suite of interactive fitness products that focus on improving
muscular strength, endurance and flexibility, as well as improving
cardio. EA SPORTS Active 2 is in stores today in North America on
the PlayStation®3 computer entertainment system, Kinect™ for Xbox 360®
video game and entertainment system from Microsoft and the Wii.
EA SPORTS Active NFL Training Camp is rated "E" by the ESRB and
has an MRSP of $99.95. For more information please visit www.easportsactive.com
as well as the official Facebook page, www.facebook.com/NFLTrainingCamp.
Media can find photos of the product mentioned here at http://info.ea.com.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE
basketball, NCAA® Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf and
EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
* Internet connection and EA account required.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
This product is not a medical device and not intended to affect the
structure or function of the human body beyond such affects normally
associated with general fitness equipment and is not intended for use in
the diagnosis, cure, mitigation, treatment, or prevention of any disease.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. All NFL-related trademarks are trademarks of the
National Football League.
PlayStation is a registered trademark of Sony Computer Entertainment
Inc. Xbox, Xbox 360 and Kinect for Xbox 360 are trademarks of the
Microsoft group of companies. Wii is a trademark of Nintendo. iPod touch
is a trademark of Apple Inc., registered in the U.S. and other
countries. John Madden, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are
trademarks of their respective owners and used with permission. All
other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6513427&lang=en
Electronic Arts Inc.
Lisa Bruce, 604-456-3179 (PR Manager)
Riley, 604-456-5081 (PR Director)
Tinson, 650-628-5189 (VP, Communications)
Source: Electronic Arts Inc.
News Provided by Acquire Media
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