It's Alive! The Sims Comes to Facebook!
EA Brings World's Most Popular Life Simulation Game to the World's
Biggest Social Network
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Play with friends, play with life, play with The SimsTM
on Facebook! The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS)
today announced The Sims Social, a groundbreaking new game that
brings one of the world's most popular gaming franchises to Facebook,
the world's largest social network. The Sims Social invites
people to play with life in a whole new way with all of the uniquely
playful and creative elements of The Sims and delivers an
intuitive entertainment experience to the more than 500 million people
on Facebook. Launching globally on Facebook this summer in five
languages, The Sims Social allows players anytime, anywhere to
create their Sim (characters unique to The Sims), build a
bachelor pad or dream house, spark friendships and romances, and have
exciting adventures — all with their Facebook friends.
EA has also announced the forthcoming release of a mobile companion app
for The Sims Social. Created for the current generation of smart
phones, The Sims Social mobile app will enable players to engage
with their Sim on the move, taking care of their wants and needs while
away from their computers.
"Just like you and me, The Sims is now on Facebook," said Jeff
Karp, Executive Vice President of Play Label. "EA invented people
simulation games with The Sims. Over the last decade, The Sims
has sold in excess of 140 million units and spawned an active fan
community that has grown into the millions. These fans are all
enthusiastic, passionate individuals living out their dreams, adventures
and fantasies, and expressing their creativity. As The Sims moves
to Facebook, their personalities shine through more than ever. The game
is alive, brimming with the humor, romance, mischief and creativity that
only The Sims can provide."
The Sims Social is the culmination of a close collaboration
between many talented people from The Sims and Playfish studios,
leveraging over 10 years of The Sims success in creating hugely
popular and engaging experiences with a deep expertise in social gaming.
John Earner, General Manager of Playfish's London Studio said, "This is
the first time such a meaningful entertainment property is coming to
Facebook. We are proud that we have combined the best of social game
design with the best of The Sims franchise. The Sims was
born to be social, and we can now deliver on that. This game will set a
new standard for quality and fun on the Facebook platform, and with the
mobile companion app sitting alongside, The Sims fans will be
able to enjoy playing with life anytime, anywhere."
"The Sims Social is a great addition to the Facebook Platform, as
it provides another fun way for people to connect with their friends
through an inherently social app," said Katie Mitic, Director of
Platform and Mobile Marketing, Facebook. "What's social offline should
be social online, and The Sims Social brings some of the everyday
interactions we have in the real world onto Facebook in a Sims setting."
The magic of The Sims Social is in the unpredictability of the
Sims' personalities. Sims are little virtual people with their own
characters and ambitions — they even have friends. In The Sims Social,
players will engage with every aspect of their Sim's social lives from
the intense emotion of a first kiss to the flawless execution of a
hilarious prank. Playing with the sweet side of life, The Sims Social
will have players helping their neighbors, building friendships, falling
in love, kissing or even making woohoo. Those who are more interested in
stirring up trouble can pull pranks or sabotage friends, pee on a
neighbor's lawn, become a heartbreaker or even a womanizer. As players'
personalities come through, the Sims' conduct is wildly diverse making The
Sims Social alive like no other game.
Being on Facebook means that players can connect with their real friends
inside the game to share their creations and adventures, and even
misadventures, of their Sims.
To learn more about The Sims Social before launch, please visit
the game's Facebook Page at www.facebook.com/TheSimsSocial,
or follow the game on www.twitter.com/TheSimsSocial.
About The Sims
The Sims™ franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a computer,
celebrated its ten year anniversary in 2010 with an impressive more than
125 million units sold since its launch in February 2000. Now translated
into 22 different languages and available in 60 different countries, The
Sims series has quickly become a universal gaming and cultural
phenomenon. Since its June 2009 launch, The Sims 3 has sold more
than 10 million copies worldwide across multiple platforms and was the
#1 best-selling PC title for 2009 in North America and Europe. Fan
intensity is evidenced through nearly 250 million downloads of player
created content including: The Sims characters, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to seven million unique visitors monthly, handles more than
240 content downloads every minute and more than 3.5 million uploads
have been made to date, including 11 movies each hour. The Sims 3
YouTube Channel is within the top 10 most viewed sponsored channels of
all time with more than 45 million video views. . The Sims 3 enables
anyone to play as they want, whether the player prefers to design houses
as a builder, create moments as a storyteller, be mischievous as an
experimenter, or fulfill lifetime wishes as an achiever. Visit The
Sims 3 official website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
Join The Sims 3 Facebook or Twitter communities at www.facebook.com/thesims3
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
John Madden, NFL and FIFA are the property of their respective owners
and used with permission.
Facebook is a registered trademark of Facebook, Inc.
Cindy Lum, 650-628-3835
Sara Black, 323-658-1200
Source: Electronic Arts Inc.
News Provided by Acquire Media
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