EA SPORTS NHL 12 Shatters Records in First Week
Biggest First Week in Franchise History; Up 19 Percent Year Over
Franchise to Expand to Facebook Next Month with NHL Superstars
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: ERTS) today announced the record-breaking
launch of NHL® 12. Based on internal estimates, NHL® 12
had its biggest launch week in franchise history with more than $27
million generated at retail worldwide. First week unit sales of NHL®
12 were up 19 percent across Europe and North America. The game
launched Sept. 9 in Europe and Sept. 13 in North America.
EA SPORTS™ also announced that the NHL franchise will be expanding with NHL®
Superstars*, a free-to-play social game on Facebook®. NHL Superstars
will bring an all-new NHL experience to millions of hockey fans by
enabling players to build and manage their ultimate team of professional
hockey players. With dynamic and accessible gameplay, fans can compete
head-to-head in games against their Facebook friends from around the
world. NHL Superstars will be available in early October.
"The fan response to NHL 12 has been incredible, and we're
delighted to expand the franchise to Facebook next month," said Andrew
Wilson, Executive Vice President, EA SPORTS. "NHL 12 is our most
exciting hockey game ever, with more than 300 gameplay improvements and
the ability to play with some of the NHL's greatest legends."
Among the additional notable accomplishments for NHL® 12 since
its launch on September 13 in North America and September 9 in Europe:
NHL® 12 sold through more than 451,000 copies at retail
worldwide in its first week.
Fans logged more than 6.9 million online connected game sessions last
week (Sept. 13-19), which marks the most online games played in one
week in franchise history and 17 percent more than last year's opening
Each day last week, an average of 86 total hours of online gameplay of NHL®
12 were played by fans — the equivalent of more than 70 full NHL
seasons of action every single day.
NHL 12 has earned 17 review scores of 90 or better around the
world, including a perfect mark from Gaming Age who said "NHL fans
need to buy NHL 12 if only to play the best representation of
the sport ever created." GameTrailers proclaimed that "NHL 12 refuses
to say that amazing is good enough," while Game Informer raves "NHL
12 is strongest where it counts — on the ice."
NHL® 12 authentically captures hockey as it is played on the ice
with more than 300 gameplay refinements highlighted by three key
innovations: Anticipation AI, Dynamic Goalies and the Full Contact
Physics Engine. Anticipation AI takes NHL 12 to the next level as
players will now intuitively determine their next move by reading and
anticipating the play. With the Full Contact Physics Engine, size and
strength matter. NHL12 continues to innovate by giving you true
to life collisions and control over the battles around the crease. With
Dynamic Goalies, goalies are live for the first time ever. Players can
make contact with goalies as they crash the crease and goalies will
battle through traffic in front of the net as they fight through screens
to make awe-inspiring saves.
New in NHL® 12 is the introduction of legends; nine former
NHL greats — including Wayne Gretzky, Gordie Howe, and Mario
Lemieux — will be integrated into the game across virtually every mode,
including the all-new Be A Legend Mode. Be the next great legend in the
revamped Be A Pro mode. Play as your created pro and earn every shift on
the ice with stellar play, big hits, and spectacular goals as you
progress towards greatness.
To download NHL® 12 assets, please visit the EA press site at http://info.ea.com.
NHL® 12 was developed at EA Canada in Vancouver and is rated ESRB
10+ and PEGI 16; visit www.esrb.org
for more information. NHL® 12 is available for the PlayStation®3
computer entertainment system and Xbox 360® video game and entertainment
system. For more information on NHL® 12, please visit www.easports.com/nhl
or become a fan of EA SPORTS NHL on Facebook at http://www.facebook.com/easportsnhl
and follow us on Twitter via http://www.twitter.com/easportsnhl.
For more information about EA SPORTS, including news, video, blogs,
forums, fantasy leagues and game communities, please visit www.easports.com
to connect, share and compete.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions, and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® Hockey, NBA JAM,
NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger
Woods PGA TOUR® golf, and EA SPORTS Active.
*Facebook account required.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, EA SPORTS Active, The Sims and Need for Speed are trademarks
of Electronic Arts Inc. Mass Effect is a trademark of EA International
(Studio and Publishing) Ltd. John Madden, NFL, NBA, NHL NCAA, Tiger
Woods, PGA TOUR and FIFA are the property of their respective owners and
used with permission. All other trademarks are the property of their
respective owners. Xbox, Xbox LIVE and Xbox 360 are registered
trademarks of the Microsoft group of companies. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. Facebook is a
registered trademark of Facebook, Inc. All other trademarks are the
property of their respective owners.
NHL® 12 is an Officially Licensed Product of the NHL and the NHLPA.
NHLPA, National Hockey League Players' Association and the NHLPA logo
are trademarks of the NHLPA. © NHLPA. NHL, the NHL Shield and the word
mark and image of the Stanley Cup are registered trademarks of the
National Hockey League. NHL and NHL team marks are the property of the
NHL and its teams. © NHL 2011. All Rights Reserved.
Electronic Arts Inc.
Jen Riley, 604-456-5081
Source: Electronic Arts Inc.
News Provided by Acquire Media
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