EA Announces TMi Trivia for iPhone, iPad and iPod touch
Innovative Social Game Dynamically Creates Personalized Trivia
Content From Players and Popular Media Channels
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) announced today that it will be
releasing a new, personalized and content-rich trivia game, TMi Trivia,
later this spring. Making its debut exclusively on iPhone, iPad and iPod
touch, the pop culture-driven trivia game will provide players with
fresh content that directly targets each player's individual interests.
Designed to showcase the very latest in pop culture and current events
including music, TV, movies, celebrity gossip, fashion, technology and
more, TMi Trivia creates new trivia questions daily based on
what's hot on the web. EA is partnering with major media partners Variety,
SPIN, Celebuzz, and Fanhattan to deliver exciting,
fresh content. Additional brands and partners will be added following
the worldwide launch of the game.
To further personalize the game experience, TMi Trivia's daily
updated content offers players a chance to answer fun questions about
themselves, their friends, and their mutual shared interests. The
tailor-made content is generated by utilizing players' iTunes and
Facebook profiles to create questions exclusively about and for the
"There are three things that make TMi Trivia revolutionary,"
said Jon Dean, Vice President and Executive Producer at EA All Play.
"Firstly, our questions are fun because they are about topics you know
and love, including music, TV, and movies. Secondly, TMi Trivia
is a connected, social game, so the questions are always fresh and
relevant. Finally, the game is personalized and adapted based on your
interests and your friends' interests. The more you play, the more the
game gains intelligence of what you like, and it delivers content based
on your past playing habits."
Up to five players can compete in asynchronous rounds, answering
questions against the clock on the same subject, aiming to get the
highest score. The higher the score, the more badges, achievements, and
weekly jackpots can be won, all of which can be shared via Facebook
TMI Trivia will be free to download* and is launching in the
Canada App Store next week. The game will be rolled out worldwide later
Electronic Arts has a solid reputation for its pioneering and market
leadership in mobile gaming. For more information about EA's mobile
games, please visit www.EAMobile.com,
join us on Facebook at www.facebook.com/EAMobile or
follow us on Twitter at www.twitter.com/EAMobile.
For the latest news on TMI Trivia, visit the game's Facebook page
Assets for the game are available at http://info.ea.com.
*wireless fees may apply
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 275 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission. iPhone, iPod touch and iPad are trademarks of Apple Inc. App
Store is a service mark of Apple Inc. Facebook is a registered trademark
of Facebook, Inc. All other trademarks are the property of their
Electronic Arts Inc.
Lauren Svensson, 650-628-3138
Source: Electronic Arts Inc.
News Provided by Acquire Media
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