March 16, 2015

Golf's Top-Ranked Player Headlines EA SPORTS Rory McIlroy PGA TOUR

McIlroy Takes the Helm of Golf's Biggest Franchise

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ: EA) today announced Rory McIlroy as the cover athlete and namesake of its golf franchise, officially making him the face of EA SPORTS™ Rory McIlroy PGA TOUR®, releasing in June 2015. McIlroy, a 4-time Major champion and top-ranked golfer in the world, represents a new generation of players for a new generation of consoles.

"I'm very proud and humbled to see my face and name on EA SPORTS Rory McIlroy PGA TOUR," said McIlroy. "This is a great honor, and something I couldn't even dream of growing up playing the sport. I really hope people enjoy the game and I'm very glad I can be a part of it."

EA SPORTS Rory McIlroy PGA TOUR is the first EA SPORTS title to be built using the Frostbite™ engine. This new toolset allows the development team to create beautiful new environments, featuring the most detailed courses in franchise history. Frostbite also renders the entire course at once, eliminating load times between holes and allowing users to play their shot from almost any location. It's truly Golf Without Limits.

"Frostbite has allowed us to take this franchise to a whole new level," stated Brent Nielsen, Executive Producer of EA SPORTS Rory McIlroy PGA TOUR. "The new engine drastically improves all facets of the game, from core gameplay to opportunities for brand-new modes and features. We're looking forward to sharing a lot of great news with our fans throughout the rest of the spring."

EA SPORTS Rory McIlroy PGA TOUR truly delivers Golf Without Limits, opening up the experience like never before. Gorgeous real-world courses and epic fantasy tracks provide players with not only the most realistic representations of their favorite locales, but the opportunity to explore brand-new locations. Full course loading offers limitless options when attacking the green and zero wait times when moving from one hole to the next. Experience the next generation of golf and play where you want, when you want, how you want.

EA SPORTS Rory McIlroy PGA TOUR is developed in Orlando, Florida by EA Tiburon and will be available for Xbox One, the all-in-one games and entertainment system from Microsoft and PlayStation®4 computer entertainment system in June 2015.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies, Frostbite and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. The mark 'Rory McIlroy' is a trademark of Rory McIlroy and may not be used, in whole or in part, without the prior written consent of Rory McIlroy. The name, image, likeness, and other attributes of Rory McIlroy reproduced in this product are trademarks, and/or other forms of intellectual property of Rory McIlroy, used under license by Electronic Arts Inc. PGA TOUR, TPC, and the Swinging Golfer Design are trademarks of PGA TOUR, Inc. and are used under license by Electronic Arts Inc. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

About PGA TOUR

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2014, tournaments across all Tours generated a record $140.5 million for local and national charitable organizations, after surpassing $2 billion in all-time charitable contributions early in the year.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

Electronic Arts Inc.
Julie Foster, 407-386-5184
Communications Director
jfoster@ea.com
Brad Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com

Source: Electronic Arts

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