REDWOOD CITY, Calif., Apr 30, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced the robust online and community offerings to The Sims(TM) 3 PC and Mac game, the highly-anticipated flagship game from the best-selling PC franchise The Sims. In addition to the town included in the game, a second town, Riverview will be available for download from The Sims 3 product website at launch. TheSims3.com also will allow players to create and share their own movies, manage their online content and purchase additional in-game content. The game is set to launch worldwide on the PC, Mac, iPhone(TM), iPod(R) touch and mobile devices starting June 2, 2009.
"With such a vibrant and active community as The Sims has, we wanted to build even further on the already immense offline experience, by offering players additional functionality, content and tools available online through the game," said Ben Bell, Executive Producer of The Sims 3. "One example of the many online tools we've added to the game is the Create a Movie tool. Within the game, players can easily set up the camera angle they want, capture in-game footage, play director and producer and then post their movies online to show off to the world."
Key Online Elements Include:
For more information about The Sims 3, go to www.TheSims3.com. The Sims 3 was developed by The Sims Studio. To download artwork, visit www.info.ea.com. The Sims 3 will be available for purchase at retail and online through digital distribution starting June 2 at http://eastore.ea.com/store/ea/ContentTheme/pbPage.the_sims3/ThemeID.718200.
* INTERNET CONNECTION required. See product pack or digital distribution rules for details.
About The Sims 3
Get inspired by the endless creative possibilities and unexpected moments of surprise and mischief in The Sims 3! Customize your Sims' appearances and choose up to five traits to create individual personalities. From the "romantic" trait or "kleptomaniac" trait to "evil" trait, create millions of unique Sims from the vast amount of personalities. New goal-oriented game play enables you to choose which short or long-term objectives you want your Sims to pursue and even determine your Sims' destinies in life. Create and edit your own movies by capturing your gameplay moments or select from a library of clips. Then join The Sims 3 online community where you can show off all of your creations, receive additional content, hear the latest news, and more! Download exclusive content and hear the latest news of The Sims 3 at www.TheSims3.com.
About The Sims
The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims quickly has become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for The Sims 2 made by our community members, please visit www.TheSims2.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS FreestyleTM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mac, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5953010&lang=en
SOURCE: Electronic Arts Inc.
EA Play Label
Angie Newman, 650-628-2877
Trudy Muller, 650-628-2926
Copyright Business Wire 2009