EA's Award-Winning Madden NFL Franchise Available at Nintendo 3DS Launch
First EA SPORTS Title for Highly Anticipated Handheld Features Every
NFL Team and Player in 3D Graphics
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc. (NASDAQ:ERTS) announced today that Madden
NFL Football, the first EA
SPORTS title available for the highly anticipated Nintendo 3DS™,
will be available in the first-half of 2011. Madden NFL Football will
deliver captivating gameplay in 3D, providing a robust and authentic NFL
experience consistent with the celebrated football video game franchise.
Madden NFL Football will offer a comprehensive handheld
experience with exciting modes, such as authentic 11-on-11 football,
fast-paced 5-on-5 action and Season Mode. Additional features jump off
the screen with 3D graphics, such as "Spotlight Moments" and "Call Your
Shots". Utilizing the remarkable power of the Nintendo 3DS Touch Screen,
"Call Your Shots" allows users to draw their own plays, on-the-fly,
directly on the screen.
With three types of play calling—GameFlow, Classic, and Arcade—Madden
NFL Football provides an enjoyable experience for gamers of all
skill levels. GameFlow automatically selects the best play for the
situation based on real NFL team gameplans; streamlining play calling
and shortening overall game length for a more accessible experience.
Classic play call allows users to experience the full depth of selecting
formations and individual plays, while Arcade play call simplifies
options through a more concentrated playbook.
Madden NFL Football will bring each of the 32 NFL teams and
stadiums to life like never before with a presentation optimized for
viewing in 3D, including 3D specific cameras that provide new levels of
depth, making Madden NFL Football the perfect on-the-go game for
every football fan.
Madden NFL Football has been rated "E" for Everyone by the
Entertainment Software Ratings Board (ESRB) and will be released in the
first-half of 2011.
Madden NFL Football for Nintendo 3DS is developed in Raleigh,
North Carolina by the EA North Carolina studio.
For more information about Madden NFL Football please visit maddenNFL.easports.com.
For logo and screenshot assets for Madden NFL Football please
visit http://info.ea.com.
EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers experiences that ignite the emotions of
sport through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE
basketball, NCAA® Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR®
golf, and EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game communities, please visit www.easports.com
to connect, share and compete.
All player participation has been facilitated by NFL PLAYERS, the
licensing and marketing subsidiary of the NFL Players Association.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of
the NFL Players Association. Representing more than 1,800 active and
many memorable former NFL players, NFL PLAYERS "takes the helmets off"
the players and markets them as personalities as well as professional
athletes. Through an exclusive sponsorship agreement between the
organization and the NFL, players are integrated into NFL sponsor
activation programs. In addition, NFLPLAYERS.COM, the company's official
Web site, is part of the NFL Internet Network. Each year, NFL PLAYERS
negotiates and facilitates extensive player marketing opportunities for
players. NFL PLAYERS activities include retail licensing, corporate
sponsorships and promotions, special events, radio and television
projects, publishing and Internet. For more information, please visit
NFLPLAYERS.COM.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of
Electronic Arts Inc. John Madden, NFL, NBA, FIFA, NCAA, Tiger Woods and
PGA TOUR are trademarks of their respective owners and used with
permission. Nintendo 3DS is a trademark of Nintendo.

Electronic Arts Inc.
Julie Foster, 407-386-5184
Sr. Publicist
jfoster@ea.com
Rob
Semsey, 407-386-5337
Director PR
rsemsey@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media
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