The Sims Social Updates Its Status to Live on Facebook

The World's Most Popular Award-Winning Life-Simulation Game is Now Playable on the World's Biggest Social Network

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Your social life will never be the same thanks to The Sims™ Social. The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced that The Sims Social is now live on Facebook. Debuting publicly at Gamescom in Germany this week, The Sims Social has been recognized with the show's highly coveted 2011 Best Browser Game Award. Available globally in five languages and free to play, The Sims Social allows friends and rivals to play with life on the largest social-networking site where they will be able to interact with each other and create fun, humor and mischief like never before. The Sims Social showcases the best gameplay from The Sims, one of the world's most popular videogame franchises, combined with innovative social game features. Players create their Sims in any likeness they choose and experience every aspect of their Sims' social lives, including building a variety of relationships with their real Facebook friends.

"The Sims Social brings the authentic life-simulation game design that only The Sims can deliver, and melds it with truly intuitive social-interactive features," said Lucy Bradshaw, General Manager of the EA Play Label. "The Sims Social gives our fans tools to express their creativity, experience the unpredictability of Sims' personalities and live out their dreams, all while enabling them to connect, engage and play with their friends."

In The Sims Social, players experiment with life, customize their homes in a variety of styles and create stories, even scandals with other Sims, as they explore the depths of relationships in the game. From acquaintances to lovers to rivals and archenemies, players can be each other's best friends or worst nightmares. The Sims Social also presents unique opportunities to grow and advance their Sims' lives, careers and households. In addition to iconic The Sims objects, The Sims Social will feature real world in-game items from partners Dr Pepper, Dunkin' Donuts and Toyota that can provide extra boosts and benefits when players need them.

The innovation driving The Sims Social is the culmination of a close collaboration between The Sims Studio and Playfish, leveraging more than 10 years of The Sims success with a deep expertise in social gaming.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best — develop compelling, cutting-edge social-gaming experiences," said John Earner, General Manager of Playfish's London Studio. "Our deep knowledge of the Facebook gaming platform enables us to continue to enable dynamic new features, quests and game updates on a regular basis so The Sims Social remains fresh and fun."

Players will be able to share their in-game achievements, pranks and more through their news feed updates and wall posts by way of Facebook's interface. They can be scandalous and publicize their home-wrecking ambitions when they request another Sim to break up with their partner. Or they can tell a friend that they just danced with them or sang them a song to make their day. The Sims Social also features an innovative "replay" option, allowing players to actually see what their friends have done to them and their houses while they were away. They might see that a friend dropped in and cooked a meal or fixed their guitar. Or they may find out that a rival has visited and pulled a prank and left a spider behind the toilet or put a fish in their bed. The Sims Social represents a truly social experience that revolutionizes the way players play with friends and play with life.

To play The Sims Social, please visit Facebook. For more information on The Sims Social, please visit the game's web site at www.thesimssocial.com or follow the game on Twitter.

About The Sims

The Sims™ franchise, the groundbreaking game series that allows players to create and live a virtual, simulated life on a computer, celebrated its ten year anniversary in 2010 with an impressive more than 140 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims series has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 10 million copies worldwide across multiple platforms and was the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through nearly 250 million downloads of player created content including: The Sims characters, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to seven million unique visitors monthly, handles more than 240 content downloads every minute and more than 3.5 million uploads have been made to date, including 11 movies each hour. The Sims 3 YouTube Channel is within the top 10 most viewed sponsored channels of all time with more than 45 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims. The Sims 3 is available for PC, Mac, iPhone®, iPod touch®, mobile devices, PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, Nintendo DS™, Wii™, and Nintendo 3DS. Join The Sims 3 Facebook or Twitter communities at www.facebook.com/thesims3 and www.twitter.com/thesims3.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company's game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries. In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

Facebook is a registered trademark of Facebook, Inc.

EA
Cindy Lum, 650-628-3835
PR Manager
clum@ea.com
Rachel Steinberg, 650-628-5183
PR Coordinator
rsteinberg@ea.com
or
fortyseven communications
Sara Black, 323-658-1200
eaplay@fortyseven.com

Source: Electronic Arts Inc.

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