SimCity Social Cements Its Place on Facebook
The Real City-Building Simulation Game Is Now Live and Available to
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
SimCity™ Social cuts the ribbon on the world's largest social
network! Electronic Arts Inc. (NASDAQ:EA) today announced that SimCity
Social is now live on Facebook. A close collaboration between many
talented people at Maxis and Playfish, SimCity Social takes the
hallmark features that SimCity fans have loved over the past two
decades and integrates them with advanced social features, bringing the real
social city-building simulation to the masses.
"SimCity Social will entice a new generation of urban planners
with its easy-to-use tools that allow anyone to expand and grow their
own unique sprawling metropolises and watch as it comes to life in fun
and unexpected ways," said Jami Laes, Vice President of Global Studios
for Playfish. "SimCity Social is about playing with your friends.
Whether you do that with kindness by helping put out a fire or through
mischievous acts like helping a criminal escape, the decisions you make
with your friends will determine how the story of your cities plays out."
In SimCity Social, there are no set linear paths to follow;
cities evolve as a direct result of player-driven choice allowing for
more creative freedom. As mayor, players will deal with unforeseen
issues like fires, crime and pollution, and will make crucial decisions
that will help them discover how their cities take shape. Social
interactions in SimCity Social go far beyond just visiting
friends' cities or using them as resources to complete tasks. Players
can choose to build friendly relationships with other cities or form an
intense rivalry through a dynamic and ever-evolving friend and foe
system. With multiple options for city growth, unexpected gameplay
events that shape the destiny of the city, and city-to-city
relationships, players will see recognizable changes that bring forth
aesthetic and gameplay alterations based on the decisions made in the
game — for better or for worse.
SimCity fans can visit www.facebook.com/simcitysocial
to "Like" the game and join the more than 750,000 fans. Players of SimCity
Social who "Like" the game get access to free in-game exclusive
Following the success of the integration in The Sims Social,
Dunkin' Donuts will be integrated into SimCity Social at launch
where players can gift Coffee Boosts and Donut Boosts to enable friends
to enhance their game play experience. Dunkin' Donuts will continue to
launch new features and gifting campaigns in the game throughout the
year, including exclusive SimCity Social items available to
players who choose to visit and "like" the Dunkin' Donuts Facebook page.
Press assets for SimCity Social are available at info.ea.com.
About SimCity Franchise
SimCity Social arrives on the heels of the announcement of SimCity
for PC which is currently in development at the world-renowned Maxis
studio in Emeryville, Calif. For more than two decades, the king of
city-building simulators has sworn in millions of virtual mayors from
around the world. With its return in February 2013, SimCity will
engage an entirely new generation of PC gamers as they take charge of
their own customized cities and build a world that co-exists alongside
friends. For the first time in SimCity franchise history,
players' decisions will have long-lasting repercussions that will extend
beyond their city limits. Together, players will address real global
challenges such as climate change, the search for renewable resources
and natural disasters. It's up to the players to decide whether to
compete or collaborate to shape the world of tomorrow — for better or
SimCity for PC has not yet been rated by the ESRB. To stay
up-to-date on the latest regarding SimCity please visit www.SimCity.com.
Press assets for SimCity are available at www.info.ea.com
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
SimCity, Maxis, The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE
AB. John Madden, NFL and FIFA are the property of their respective
owners and used with permission. Facebook is a registered trademark of
Facebook, Inc. All other trademarks are the property of their respective
Charlie Sinhaseni, 650-628-3705
Source: Electronic Arts Inc.
News Provided by Acquire Media
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