April 30, 2007

Get Ready to Break the Rules - Paradise is Coming!

EA Invites Dangerous Drivers to Burnout Paradise This Winter

REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 30, 2007--Electronic Arts Inc., (NASDAQ:ERTS) today announced the title for the revolutionary new Burnout videogame currently in development for the PLAYSTATION®3 computer entertainment system and Xbox 360 videogame system. Players will be able to take their dangerous driving experience to a whole new level when Burnout Paradise is unleashed this winter.

Burnout Paradise proves that crashing is awesome! Next generation technology has enabled an unprecedented level of crash deformation allowing you to experience the most explosive pile-ups in the series' history. Now the development team can realize their original vision for the Burnout franchise: an open world environment where you can do anything, anywhere, anytime!

"We have been working towards Burnout Paradise for quite some time. Next generation consoles have opened up a raft of new gameplay opportunities and the Criterion team has leapt at the chance to innovate and raise the bar to an all new high," said Pete Hawley, Executive Producer, Burnout Paradise. "There are going to be some big surprises and a lot of new features but the core of the game is still pure Burnout. Instant accessibility will be reinforced by innovative online capabilities which will see Burnout Paradise smash racing conventions."

Feel the adrenaline course through your veins as you take to the road for the first time in Paradise City, where the action is all around you. Explore the city, discover events, and look for the best opportunities to crash, jump and pull signature takedowns. In Burnout Paradise you're given the keys to the city, but it's up to you to earn the keys to the meanest and most dangerous cars on the street, and earn your Burnout license.

Burnout Paradise has not yet been rated by the ESRB. It will ship under the EA brand and is developed by EA's Criterion Studio in Guildford, UK. For more information about the Burnout franchise, please visit http://ea.com or our press website at http://info.ea.com. For more information about Criterion Games, please visit http://www.criteriongames.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and Burnout are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of companies. PLAYSTATION is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

CONTACT: Electronic Arts Inc.
Scott Gamel, 650-628-7286 (PR Manager)
sgamel@ea.com
Keith Mutzman, 650-628-5020 (Senior Publicist)
kmutzman@ea.com

SOURCE: Electronic Arts Inc.


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